Vanessa Begley

Vanessa Begley

Recent Posts

4 min read

How to Realize the ROI of Marketing Spend with Analytics

Over the last couple of years, the retail industry has changed drastically. With the increased availability of options and substitutes and the strong presence of e-commerce... Read More
5 min read

Machine Learning Saved This Non-Profit from Losing Over $1M in Funding

Over the last couple of years, there’s been a push from organizations spanning all industries, to leverage the power of artificial intelligence (AI), machine learning (ML),... Read More
3 min read

How To Build A Scalable Customer Intelligence Solution That Drives ROI

The future of business is not only digital, it’s in the cloud. Ensuring you have a Customer Intelligence (CI) platform modernized for the digital age is a piece of the puzzle... Read More
4 min read

How To Quickly Implement A Customer Intelligence Solution to Drive ROI

The value of Customer Intelligence (CI) should be understood company-wide. CI shouldn’t just drive marketing and customer relationship management (CRM). It’s a transformative... Read More
4 min read

How to build a customer intelligence strategy that drives roi

Too often, businesses undervalue the first-party data they already own as a place to start learning about their customer base. Whether you’re in retail, hospitality,... Read More
6 min read

How to Create a Data-Driven Organization

In an ever-increasing competitive landscape, being data-driven is often overlooked as being a primary means of differentiating yourself from competitors. What does it mean,... Read More
5 min read

How Analytics Can Uncover Your Customer's Holiday Spending Habits

Without a customer-centric focus, companies will not be able to survive. We’re living in a time where consumers have a plethora of options and substitutes for the same... Read More
3 min read

Leveraging Business Intelligence to Improve Business Operations

In a recent survey of over 1300 Global CEO’s, 77% ranked Operational Efficiency as their primary focus of driving 2019 revenue growth. When tasked with how to turn this focus... Read More