Posted on: October 22, 2020 | 3 min read

What Tools Do You Need for AI and Big Data Analytics?

Enterprises looking to streamline platforms, leverage AI and big data analytics need to look at ways to optimize their customer data. In a rapidly changing marketplace, companies must adapt to evolving consumer behavior and demand and plan for a future where their current predictive models no longer apply.

Microsoft Dynamics Customer Insights is an intuitive and intelligent customer data platform that unlocks insights through a 360-degree customer view, enriches profiles with multidimensional signals, and predicts customer intent with limitless analytics.

Platforms like Dynamics Customer Insights work together with Microsoft Azure Synapse Analytics to combine cross-departmental data sources to build predictive analytics and AI-powered insights.

Photo illustrating sources for data enrichment within Microsoft Dynamics Customer Insights. Credit to, October 12, 2020.

Microsoft Azure Synapse, known by some as Microsoft Cloud Data Warehouse, is the new and improved version of Azure SQL Data Warehouse, which accelerates time to insights across data warehouses and big data analytics systems. Microsoft's Azure Synapse can help businesses leverage all their data with limitless scale, clarity and security, delivering invaluable intelligence about their customers in an easily accessible and digestible format.

One of the most common problems enterprises face today is disparate data. While most businesses have collected large amounts of customer data, it may be spread out over multiple tools or platforms, in separate data warehouses, or even in departmental siloes.

Disparate data sources make deriving insights from all your data virtually impossible, which means that your ai and big data analytics may not be giving you a complete or current picture of your customer. Azure Synapse and Dynamics Customer Insights can fix that.

Plays Well with Others

Dynamics Customer Insights leverages pre-built connectors to ingest, prepare, and serve transactional, behavior, and demographic data into insights. You can also enrich your data with customer sentiment and survey's through Dynamics 365 Customer Voice. You can extend Dynamics Customer Insights using Azure Synapse Analytics to combine enhanced customer data with operational, unstructured IoT data and other data sources to build custom machine, learning models.

Microsoft Azure Synapse is deeply integrated with Power BI and Azure Machine Learning allowing you to analyze all your data and apply machine learning models to drive predictive analytics.

Whether you have Dynamics 365, Office 365, or utilize other SaaS services that support the  Open Data Initiative, Synapse empowers you to easily access, manage and serve up the data you need for your BI needs.

"Our adoption of the Azure Analytics platform has revolutionized our ability to deliver insights to the business. We are very excited that Azure Synapse Analytics will streamline our analytics processes even further with the seamless integration the way all the pieces have come together so well."
– Nallan Sriraman, Global Head of Technology, Unilever

An intuitive, user-friendly platform, Synapse lets even your non-technical employees efficiently run their queries, generate their reports, and perform tasks that used to require the help of analysts or developers. Ease of use and seamless integration with so many tools you may already be using increases the chance of widespread adoption among your employees. Adoption is a vital component of any successful technology roll-out.

Integrations with powerful tools like Power BI, Azure Synapse, Machine Learning, and Dynamics 365 empowers you to build off your current technologies at an unprecedented scale and speed. And automating manual processes will enable you to increase efficiencies, save time and money, and free up IT staff to spend their time on projects that can help grow the company.

See it in Action

Leveraging an Azure consulting partner like CCG enables you to develop a data architecture that can serve the insights you need.  CCG recently collaborated with an optical manufacturer to optimize operations, increase productivity, increase customer loyalty, and predict revenue with ai and big data analytics.

The data and analytics experts at CCG migrated the customer's on-premise data to the Cloud. They implemented Microsoft Azure Synapse, which allowed the customer to query their database on their terms, instantly access and unify powerful insights from all their data, and automate their BI capabilities. CCG is one of the first solution providers to leverage the newly released, rebranded Synapse toolset, further expanding their Azure expertise. Want to learn more?

Let CCG help you in building the cloud data architecture that enables you to achieve insights faster by clicking here. 

Written by CCG, an organization in Tampa, Florida, that helps companies become more insights-driven, solve complex challenges and accelerate growth through industry-specific data and analytics solutions.

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