In addition to validating your assumptions, a primary goal in your data and analytics is to drive proactive and intelligent decision-making. When organizations use data as an asset, that data benefits both corporate and functional roles.
Benefits to aligning strategies:
For businesses unable to see the immediate and long-term benefits, recognize the risks for not adopting aligned corporate and data and analytics strategies.
Common challenges to not aligning strategies:
The list goes on. Without a data and analytics strategy, the organization cannot make improvements to systems and have quantitative measures to the efforts that are (in turn) driving the business.
Objective Key Result (OKR) is an organized way to establish and measure your goals at the functional and strategic levels within the business. Below is an example of an OKR format.
O1: Improve understanding of customer base
Read our Learning Brief: Techniques to Align Data and Analytics Strategy to Corporate Strategy to get started.
Written by CCG, an organization in Tampa, Florida, that helps companies become more insights-driven, solve complex challenges and accelerate growth through industry-specific data and analytics solutions.