2 min read

The 8 Methods to Shifting Corporate Culture

A study found 76% of employees believe that a “clearly defined business strategy” helped create a positive culture. Read More
2 min read

Ways to Measure the Value of a Data and Analytics Strategy

One of the top reasons why businesses are hesitant to launch any new initiative is because they do not know if they will receive the return on investment (ROI). We see... Read More
3 min read

Risk and Rewards in Aligning Corporate and Data and Analytics Strategies

In addition to validating your assumptions, a primary goal in your data and analytics is to drive proactive and intelligent decision-making. When organizations use data... Read More
3 min read

Databricks and Azure Synapse Analytics Transform the Data Warehouse

At its core, Data needs to be centralized and processed before being analyzed. Many data environments support this core function, with new formats popping up as technology... Read More
2 min read

CDO vs. CAO: Which Position Supports Your Corporate Goals?

A clear business strategy that thrives on data-driven innovation is critical for an organization in 2021. Read More
3 min read

4 Trends in Data and AI for 2021

Priorities look a little different this year as organizations respond to changes in the market, employment, and economy. In 2020 we learned that organizations stowing... Read More
1 min read

Data is NOT the New Oil

Data is NOT the New Oil was the headline from a section within Doug Laney's presentation of" How to Monetize Your Data Assets and Gain Competitive Advantage," hosted by... Read More
3 min read

Three Steps to Treating Data as an Asset: Infonomics Recap

The information presented below is summarized in part from the book Infonomics by the author Doug Laney and the presentation "How to Monetize Your Data Assets and Gain a... Read More
1 min read

The Underlying Imperative of Successful Super Bowl Advertisers

The Super Bowl is a rare event where the audience is willing, sometimes even excited, to watch the commercials, which turns it into an advertising showcase. The importance... Read More