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Top 3 Customer Analytics Scenarios That Provide Immediate Impact to Your Organization

Picture this, you’ve huddled with your Marketing team and agree that your next advertising campaign should target the customers you are at risk for losing. After rummaging... Read More
7 min read

Remaining Customer Centric Through Crisis: vineyard vines Interview

Summary and transcript of interview with Chris Fitzpatrick, VP of Business Analytics and Strategy at vineyard vines and Dan Rodriguez Chief Produce & Strategy Officer of... Read More
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Designing Meaningful Products and Improving Digital Channels During Crisis

Summary and transcript of interview with Chris Laping of Bagel Brands and Dan Rodriguez of CCG Read More
4 min read

How to Realize the ROI of Marketing Spend with Analytics

Over the last couple of years, the retail industry has changed drastically. With the increased availability of options and substitutes and the strong presence of... Read More
3 min read

How To Build A Scalable Customer Intelligence Solution That Drives ROI

The future of business is not only digital, it’s in the cloud. Ensuring you have a Customer Intelligence (CI) platform modernized for the digital age is a piece of the... Read More
3 min read

How To Quickly Implement A Customer Intelligence Solution That Drives ROI

The value of Customer Intelligence (CI) should be understood company-wide. CI shouldn’t just drive marketing and customer relationship management (CRM). It’s a... Read More
3 min read

How to build a customer intelligence strategy that drives roi

Too often, businesses undervalue the first-party data they already own as a place to start learning about their customer base. Whether you’re in retail, hospitality,... Read More
6 min read

How to Create a Data-Driven Organization

Data is the new oil, and in an ever-increasing competitive landscape, being data-driven is often overlooked as being a primary means of differentiating yourself from... Read More