2 min read

How to Achieve Buy-In for a Customer Intelligence Platform

A customer intelligence platform is a software solution that gathers, stores, and analyzes customer data to use in reports and analytic outputs. The goal for a customer... Read More
1 min read

The Underlying Imperative of Successful Super Bowl Advertisers

The Super Bowl is a rare event where the audience is willing, sometimes even excited, to watch the commercials, which turns it into an advertising showcase. The importance of... Read More
5 min read

Top 3 Customer Analytics Scenarios That Provide Immediate Impact to Your Organization

Picture this, you’ve huddled with your Marketing team and agree that your next advertising campaign should target the customers you are at risk for losing. After rummaging... Read More
7 min read

Remaining Customer Centric Through Crisis: vineyard vines Interview

Summary and transcript of interview with Chris Fitzpatrick, VP of Business Analytics and Strategy at vineyard vines and Dan Rodriguez Chief Produce & Strategy Officer of CCG. Read More
6 min read

Designing Meaningful Products and Improving Digital Channels

Summary and transcript of interview with Chris Laping of Bagel Brands and Dan Rodriguez of CCG Read More
4 min read

How to Realize the ROI of Marketing Spend with Analytics

Over the last couple of years, the retail industry has changed drastically. With the increased availability of options and substitutes and the strong presence of e-commerce... Read More
3 min read

How To Build A Scalable Customer Intelligence Solution That Drives ROI

The future of business is not only digital, it’s in the cloud. Ensuring you have a Customer Intelligence (CI) platform modernized for the digital age is a piece of the puzzle... Read More
4 min read

How To Quickly Implement A Customer Intelligence Solution to Drive ROI

The value of Customer Intelligence (CI) should be understood company-wide. CI shouldn’t just drive marketing and customer relationship management (CRM). It’s a transformative... Read More