A customer intelligence platform is a software solution that gathers, stores, and analyzes customer data to use in reports and analytic outputs. The goal for a customer...Read More
The Super Bowl is a rare event where the audience is willing, sometimes even excited, to watch the commercials, which turns it into an advertising showcase. The importance of...Read More
Picture this, you’ve huddled with your Marketing team and agree that your next advertising campaign should target the customers you are at risk for losing. After rummaging...Read More
Summary and transcript of interview with Chris Fitzpatrick, VP of Business Analytics and Strategy at vineyard vines and Dan Rodriguez Chief Produce & Strategy Officer of CCG.Read More
Over the last couple of years, the retail industry has changed drastically. With the increased availability of options and substitutes and the strong presence of e-commerce...Read More
The future of business is not only digital, it’s in the cloud. Ensuring you have a Customer Intelligence (CI) platform modernized for the digital age is a piece of the puzzle...Read More
The value of Customer Intelligence (CI) should be understood company-wide. CI shouldn’t just drive marketing and customer relationship management (CRM). It’s a transformative...Read More