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How to Achieve Buy-In for a Customer Intelligence Platform

A customer intelligence platform is a software solution that gathers, stores, and analyzes customer data to use in reports and analytic outputs. The goal for a customer... Read More
8 min read

How to Grow a Customer-Centric Strategy With Analytics

Summary and transcript of interview with Chris Fitzpatrick of vineyard vines and Caroline Baldwin of Essential Retail Being customer-centric is easier said than done in... Read More
3 min read

How Customer Centric Experiences are Impacting Engagement

As customer experience has evolved to encompass a mix of many, often disparate physical and digital mediums, companies increasingly struggle to “see” their buyers, and... Read More