Too often, businesses undervalue the first-party data they already own as a place to start learning about their customer base. Whether you’re in retail, hospitality,...Read More
Without a customer-centric focus, companies will not be able to survive. We’re living in a time where consumers have a plethora of options and substitutes for the same...Read More
Summary and transcript of interview with Chris Fitzpatrick of vineyard vines and Caroline Baldwin of Essential Retail Being customer-centric is easier said than done in...Read More
As customer experience has evolved to encompass a mix of many, often disparate physical and digital mediums, companies increasingly struggle to “see” their buyers, and...Read More